Daraz Wins Digital Streaming Rights for HBL PSL 7th, 8th Seasons

On the 24th of December, the Pakistan Cricket Board organized a bid for the digital streaming rights to the 7th and 8th seasons of the HBL PSL in Lahore, with Daraz, ASports, Geo TV, Trans Group, and Tapmad among the very competitive bidders.

The bid winner, Daraz, Pakistan’s top e-commerce platform, has already shown to be a game-changer, with over 300 million views during the ICC T20 World Cup streaming. The platform’s objective has been digitalization, and it has been working hard to establish infrastructure to help the country’s e-commerce business grow.

Daraz also believes in making sports, particularly cricket, a force that connects users from all across the country together by providing free-of-charge streaming that no other site can match. According to the Pakistan Cricket Board, Daraz filed the highest bid in compliance with the public tender process, which was 175% higher than prior years due to the rise in digital players in the market.

Daraz wins digital streaming rights for HBL PSL 2022-2023! We are extremely ecstatic to present Pakistan’s most loved cricket tournament live on our platform and bring the experience of shopping with entertainment completely free of cost to our users.#DarazPK #HBLPSL7 #PSL7 pic.twitter.com/xsmQyFgY1i

— Daraz (@darazpk) December 25, 2021

“We are proud to once again unite Pakistanis on our platform to watch their most loved national cricket tournament.” Ammar Hassan, Chief Marketing Officer at Daraz, said of winning the cutthroat competition. He added, “With the support of our high technology and back-end support, we are confident to provide access to every individual in the country”.