The public feud between Facebook and Apple is a usual thing now. Mark Zuckerberg commented on Apple’s new privacy update, saying that he is not happy with Apple’s upcoming privacy update. This was a while after the allegations against the iPhone manufacturer by the WhatsApp CEO.
However, Apple is defending its gesture and claiming that it is for the betterment of the users. The Mac-owned company said that the new update would give more control over data to the users. Apple is expected to make the changing public in the early spring.
This year, the new privacy feature of Apple called “App Tracking Transparency” is expected to be released. Once the feature is out there, apps could no longer track users between other websites and apps without them knowing and allowing it. This is an alarming situation for Facebook as the platform relies mainly on ads for its revenue.
The Facebook CEO Mark Zuckerberg talked about his concerns regarding Apple’s update in a discussion on the invite-only audio app Clubhouse, as reported by CNBC. Zuckerberg added that this update would affect Facebook, but it will be harmful to other small businesses more as they are relying on these advertisements for their income.
“The reality is that I’m confident that we’re gonna be able to manage through that situation well, and we’ll be in a good position. I think we may even be in a stronger position if Apple’s changes encourage more businesses to conduct commerce on our platforms,” he said.
To add more to it, Facebook even started an ad campaign that is meant to convince Apple users to enable ad tracking in the past. “I do think that this is a big issue,” Zuckerberg stated.