Around 52% of iOS apps have gathered personal data, including browsing history, bank details, location, fitness level, contact information, as per a report published by pCloud. The newly launched privacy labels by Apple have collected this data.
According to the report, the apps that share a significant amount of data with third parties are Facebook, Instagram, and LinkedIn. The most encroaching or invasive app is Instagram that shares almost 79% of personal data with third parties. The data transmitted by Instagram includes browsing history as well as personal information. After Instagram, the most invasive app is Facebook, with a share of 57% of data with third parties. Similarly, LinkedIn and UberEATS come at third position as they share 50% of personal data with third parties.
In addition to this, every time the users search for a video on YouTube, 42% of their data is shared with third parties. This data is then used to customize advertisements that the users will see before and during the videos.
The Reports have stated that almost 80% of apps use personal information to market or advertise their products.
Multiple Food delivery services, including Just Eat, Grubhub, and My McDonald’s, share limited personal data. These apps use a large amount of this personal data for delivery location tracking and advertisement purposes.
eBay is a popular app among people to buy and sell data, tracks 40% of personal information. Surprisingly, Amazon hits the bottom of the list as an app that collects personal data. E-commerce doesn’t share any personal data with third parties.
The reports revealed safe and secure apps as well. The most used apps during the lockdown, such as Skype, Microsoft Teams, and Google Classroom, do not collect any user data. Similarly, Netflix, Signal, Clubhouse, BIGO Live, and Like are the safest apps. The mobile advertising expert Eric Seufert told Tech HQ:
“I believe that Apple’s upcoming iOS privacy changes will significantly harm Facebook’s revenue, causing a roughly 7% revenue impairment in Q2 2021 in the base case scenario,”