During an event at Tokyo’s AnimeJapan 2021 Expo on Saturday, Netflix announced the launch of 40 anime titles this year. This launch will be second to the success of the Blood of Zeus series by Netflix last year.
As per Bloomberg’s report, the new series to be released this year consists of an adaptation of the Japanese manga record of Rangnarok. It is all set to premiere in June. Similarly, Yasuke, which is about an African samurai in feudal-era Japan, will premiere on April 29. Resident Evil: Infinite Darkness will be based on the video game franchise.
Previously, Netflix announced its anime series The Way of the Househusband based on a Japanese manga series. It is going to launch on April 8. According to Variety, Netflix released nearly double the number of anime series and movies than it did in 2020.
“We want to be able to pride ourselves as being the top entertainment destination with good quality content,” Taiki Sakurai, Netflix’s chief anime producer, told Bloomberg. “The growth of our business is directly connected to the growth of our anime.”
Netflix must add customers in Asia if it wants to sustain its recent growth. With the rivals like Amazon Prime and Disney+ that are putting equal efforts to produce and promote new content, it’s more of a task.
“One of Netflix’s biggest advantages over its competitors is generating local, original content based on its extensive user data,” said Pooh Chuang, an analyst at Taiwan-based President Capital Management Corp. “Doubling down on original anime will help this localization campaign and strengthen its users’ attachment to Netflix.”
According to the New York Times, Netflix said that its audience of anime offerings has increased a lot from 2019. It is almost double the number than the previous year.